Our Audience
Runners from every walk of life want great information to be the best they can at the sport they love.
We provide the best information while affiliating with great vendors to provide the best equipment that they seek.

 


The Best Running Informational Site Online

Do you want to reach running customers directly?
Runners want to know what products and services are out there that can help them, and we want them know you exist instead of waiting for their local running store to stock your products. People come to our site to learn and find out what's new in the world of running.

 

Who They Are

Today's core runners are highly educated with 75.8% having earned a college diploma (overall U.S. adults = 30.4%) and affluent with 73.3% reporting a household income of more than $75,000 (U.S. median household income = $52,700). Core runners are active participants who train year-round and report running / jogging an average of 208 days and logging nearly 1,165 miles per year. These runners are motivated to run in order to stay in shape (77.3%), stay healthy (76.1%), relieve stress (61.9%) and have fun (61.7%).

Running Routine
72.4% Run/Jog 4+ hours each week
78.5% run 12 months a year
Average number of days run per week: 4.1
Average number of miles run per week: 25.5
62.8% describe themselves as "Frequent/Fitness Runners" and 22.8% as "Serious Competitive Runners"

The 2013 National Runner Survey

What They Do

They typically run alone, early in the morning, on a paved path or road and likely run with music, GPS, sunglasses, hat/visor, watch, cell phone, keys, and a personal ID. They are technologically savvy and use their smartphones for GPS, music, social networking, running apps, and race results. Most are likely to participate in a 5K or half-marathon and these decisions are mostly based on the race location, event date, preferred distance, whether it sounds fun and the cost.

These runners purchase approximately 3 pairs of running shoes each year from a specialty running store and they are more likely to wear ASICS or Brooks. They consume Gatorade, Clif Bars and energy gel products. But you might be surprised to learn that these runners who are committed to a healthy and fit lifestyle state that they frequently go to McDonald's and their favorite restaurants include In-N-Out Burger, The Cheesecake Factory and Ben & Jerry's Ice Cream!

What They Buy

Male Product Preferences
Average number of running shoes purchased in last 12 months: 3.1
Last running shoes purchased: ASICS (21.7%), Brooks (20.4%), Nike (11.9%), Saucony (11.8%)
65.4% spent $90+ on their running shoes and 38.9% purchased their running shoes at a specialty running store
Favorite brands of running apparel: Nike (59.7%), Under Armour (43.9%), Brooks (35.0%), ASICS (31.8%), adidas (30.6%)
69.0% spent $100+ on running apparel in the last 12 months and 60.0% purchased running apparel at a specialty running store

Female Product Preferences
Average number of running shoes purchased in last 12 months: 2.9
Last running shoes purchased: Brooks (22.9%), ASICS (22.0%), Saucony (13.3%)
70.8% spent $90+ on their running shoes and 46.0% purchased their running shoes at a specialty running store
Favorite brands of running apparel: Nike (63.8%), Under Armour (48.3%), Brooks (31.1%), Champion (31.0%)
74.5% spent $100+ on running apparel in the last 12 months and 56.3% purchased running apparel at a specialty running store


Here's What We Can Offer You
We have two positions on our sidebar (across the entire site) that we can showcase your brand.
We offer the following packages to help you reach runners looking for your products and services.

The Stride

6 Months of Sponsorship
300 x 250 Pixel Ad on the Sidebar
Ad Creation Help (if needed)
Change Your Ad at Anytime
Upper Position: $1,200
Lower Position: $900

The Tempo

12 Months of Sponsorship (20% savings)
300 x 250 Pixel Ad on the Sidebar
Ad Creation Help (if needed)
Change Your Ad at Anytime
Upper Position: $1,920
Lower Position: $1,440

The Vo2MAX

24 Months of Sponsorship (an additional 20% savings)
300 x 250 Pixel Ad on the Sidebar
Ad Creation Help (if needed)
Change Your Ad at Anytime
Upper Position: $3,072
Lower Position: $2,304

Are You Ready To Run With Us?

We help you get your brand in front of new and experienced runners.

I'M READY TO PROMOTE MY BRAND

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Run360 nor anyone associated with Run360 will be responsible or liable for any injury sustained while exercising at your home, gym, track, or elsewhere. Consult a Doctor before starting any exercise program.